Video productions have become the star format for positioning a website. When creating a marketing plan, it is necessary to consider videos to promote brands or services online. According to statistics, 70% of people are visual; that is, they interact more with visible and dynamic content, which is when a video can play a fundamental role.
Videos are everywhere and not just for entertainment. Brands have known how to use them to promote themselves, publicize products or services, and discuss their history, among other objectives.
Platforms like YouTube or Instagram (Reels) have become allies of companies implementing their digital marketing video strategy. This content is relevant because it is more attractive to people and is adequate for explaining something that would be difficult to publicize otherwise.
- Boost your brand.
The company video is a 100% effective alternative to publicize your brand, regardless of size. This type of content reflects the real reason for your brand in a practical, fun, and interactive way. In addition, it is the best strategy to have greater reach.
2. Better SEO
Video has a much more significant impact on SEO than many people realize. Your video must be SEO-friendly. According to Forrester, video content is 53 times more likely to appear on the first page of the search engine.
3. Increase engagement.
–Every social platform requires activity and engagement to create a positive brand experience and meaningful relationships with new and potential customers. An informative, well-structured video with the correct format, editing, and aesthetics will delight your audience.
-Users spend more time on websites that have videos.
– Users were more attracted to watching a video that educated them about the product than reading.
– Audiovisual productions increase user confidence.
– An audiovisual production can have more continuity in time; the lifetime of a video is four years.
4. Make a difference with your competitors.
Videos are embedded on all social platforms. They tend to have better organic reach than just text and image content. You can “repurpose” video content across all platforms instead of creating new assets. That is, using a single video in several pieces of content on different platforms (YouTube, Facebook, Twitter, LinkedIn, Instagram, your website, and email).
We must take advantage of the virality offered by YouTube (or Vimeo, among others) and the conversion offered by our website. Video is a good way to connect with users on the Internet (currently much more with the widespread use of smartphones) and to “please” search engines, which have a special predilection for content in video format.
Videos on networks are shared 100 percent more than texts and images; On Facebook, approximately 120 million hours of video are consumed daily, and this format generates almost 300 percent more reach and clicks than images; As if that were not enough, it is estimated that 90 percent of users will view streaming videos in 2022.
You don’t need to be a video expert to get started. There is a misconception that video marketing costs a fortune. This is far from the truth. You don’t have to create a Hollywood-style production to reach your target audience. And you shouldn’t. You’ll get the results you want when your video efforts authentically represent the voice of your brand.
On Horizonte Legal, we help your brand be consistently seen and heard with our results-based solutions, including high-quality video production and marketing. If you don’t already have video as part of your content strategy, it’s time to get started, contact us and we will guide you.