Why use paid advertising?

paid advertising

If you have a service or sales business, advertising is an important complement to give visibility to the product you offer. The internet plays a major part in many of our lives, which is why positioning ads on networks is currently one of the best strategies.

The advancement of digital platforms allows the creation of advertising campaigns tailored to businesses’ needs. You can reach people in different ad formats through the networks with creative, attractive, and dynamic content. The paid advertising strategy seeks to attract potential customers willing to buy or learn about the services offered by businesses.

Paid advertising campaigns are deployed on the network punctually in the:

  1. Social Networks (Facebook, Google, Instagram, LinkedIn, YouTube).
  2. Search Engines.
  3. Pop-ups.
  4. Blogging.
  5. Mobile.
  6. Email Marketing.
  7. Video.
  8. Influencers.




Faster than organic reach

If you want to appear easily and quickly in search engines, paid to advertise is the best way to see results in a short time. Some marketing techniques take time to see results, but paid advertising generates leads who are ready to make a purchase.


You can make a strategy

Through paid advertising, we can generate communication strategies to promote products or services to position the brand in the minds of consumers. The actions carried out during the campaign must be worked on together, that is, they must all point towards the same objectives and present a single concept.



With paid advertising, you can monitor metrics that allow you to learn from the data and adjust your ad according to your need. With this, you can change, edit or delete ads that you see that is not working.


You can start with a low budget

One of the first things a person thinks about before entering the world of paid advertising is the amount of money to invest. Well, let me tell you that online advertising is affordable. You can start an advertising campaign on Facebook or Instagram for as little as $5 per day and increase your budget as you grow. You can analyze, test, and optimize to maximize your return on investment.



The data can be represented in different types of metrics that will inform you if the campaign is working or not. Some KPIs (Key Performance Indicators) are:


CPC (Cost Per Click)

For each click, you receive from any Ads platform (Google, Facebook, Instagram, YouTube, LinkedIn) you will be charged.

Bounce rate

It is when a user arrives at a «Landing page» and instantly decides to leave. In simple words, it’s the percentage of visitors that leave a webpage without taking an action. s an indication that there is probably something wrong with your Webpage.

Click Through Rate (CTR)

A ratio that shows how often people who see your ad click on it. It is used to calculate the performance of your ads and keywords. Calculating CTR is the number of clicks your ad receives divided by the number of times your ad is shown clicks ÷ impressions. A good CTR is 6-7%+.


Specific target

The ads can target a specific set of customers based on their preferences, geographical location, age, gender, and other factors. Understanding your target audience is important, selecting appropriate groups to target can increase the click-through rate and improve your revenue.

To start using paid advertising you need to select which platform you want to work with. Depending on your budget and goals you can use multiple advertising platforms. The best-paid advertising platforms are:

Social networks are one of the most adapted channels to design high-performance advertising campaigns. Paid ads are usually presented to users on the sides, tops, or bottoms of web pages. Sellers can pay more to have their ads featured on more popular websites to increase traffic. Paying for social media allows you to increase reach, improve targeting, and drive better outcomes.

Is the time to use paid advertising! If you are one of those who do not have time we recommend contacting a digital marketing agency like us Biznct.

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