If it feels like fewer people are seeing your posts, you’re not wrong to think that. Social media algorithms are constantly changing and pushing out other types of content leaving yours to not see the light of day. But once you understand them, you can beat them.
What Is a Social Media Algorithm?
An algorithm decides what content users see in their feeds based on:
- Engagement (likes, comments, shares)
- Relevancy (based on interests)
- Recency (how recent your post is)
- Content type
Platform-Specific Breakdown:
- Instagram: Prioritizes Reels, saves, and DMs.
- Facebook: Values meaningful interactions (comments & shares).
- TikTok: Uses watch time, replays, and completion rate.
- LinkedIn: Prefers professional content with quick engagement.
How to Beat the Algorithm
- Post Consistently: Frequency matters, but quality trumps quantity.
- Engage First: Comment and reply to others, algorithms reward interactivity.
- Use Native Tools: Post within the app, not third-party schedulers.
- Time It Right: Post when your audience is active.
- Leverage Video & Reels: Especially on IG and TikTok.
- Encourage Saves & Shares: Add CTAs like “Save this tip for later.”
Think like the algorithm: If your content keeps people on the platform longer, it will get shown more.