Why is important Google my Business In SEO?

Today the digital presence of a business is everything, if someone needs to locate a bakery shop nearby, what do they do? Grab his phone and put it in Google: bakeries near me. Google offers a service to companies to ensure that their online business information is relevant and up to date. With the existing commercial competition, one of the main purposes of companies is to get noticed in the search results, appearing on Google can make a difference in customer growth.

Why should you use Google My Business?

Google is the world’s most-visited website. It is the most complete and accessible business directory that exists on the web. Having two clear objectives: to help companies increase their online visibility and consumers find the products or services they are looking for in a certain area. With Google my Business you can have:

Visibility – Google Maps

If you have branches, not only can you upload images of your business so that customers can better identify your business, but you also offer your customers the option of clicking on directions and taking people to your business, guaranteeing a user experience more friendly.

Listings

Your company in Google My Business is essential. It allows you to have a business profile on Google and show consumers important information about your business, such as:

Hours: Normal hours, holidays, etc. (if you are going to be closed for any reason make sure to update it). If the map is used to get directions to a business, Google will tell them if it’s open, opening soon, or closing.

Services: In your profile, you can add all the services you offer. If you have a bakery, you can add a personalized menu that shows the options and prices. No matter what type of business you are, adding the services provided will help a consumer do research and choose which company to work with.

Statistics

Any digital strategy needs to be well-measured. And considering that Google is one of the largest companies in the world, I was not going to leave this to chance, it has simple statistics, but they reveal a large amount of user data, and you can work with this for future campaigns.

Reviews

Lastly, the comments. Recommendations also play an important role in your rankings. Over 85% of people trust online reviews. Through Google My Business, users can rate your business and comment on their shopping and customer service experience. These ratings are displayed as stars where 5 is the highest value. If you get good ratings, other users will feel more confident when buying your products and/or hiring your services, so this platform is an excellent showcase for adding new buyers to your client portfolio.

When you create a profile on Google My Business you increase your chances of positioning yourself within your locality, since thanks to the address you provide through Google Maps, Google will automatically index your business among the search results of those people.

If you want to have a good position at Google, get down to work. Google My Business gains importance every day. If you are one of those who do not have time or do not know the ins and outs of Google, we recommend contacting a digital marketing agency like us Biznct.