SMS marketing was designed to create a personal connection with customers. According to eMarketer, communication via text messages is the preferred channel for consumers because it’s easy to use, and they don’t have to download a brand’s app to receive notifications.
It consists of sending promotional campaigns or transactional messages for marketing purposes through text messages (SMS). These messages are primarily intended to communicate urgent offers, updates, and alerts to individuals who have consented to receive these messages.
How does SMS marketing work?
Running a mass text messaging campaign requires SMS marketing software. A technological platform allows messages to be sent end masse and at a low cost.
All you have to do to send an SMS campaign is create a message, choose your contact list and send. However, to get to that point, you have to follow some previous steps:
Carry out a market study
To implement the SMS marketing strategy, you must carry out research that allows you to define and understand your target audience. Market research is critical to making the best decisions and determining the campaign’s objectives.
Obtain the number of people who will receive the SMS
Through attraction marketing, you can capture potential customers and offer valuable content in exchange for their contact information. Having registration forms on your website allows customers to leave, among other information, their phone number.
Create a message and send it
The final step is to create a message and send it to your customers.
Six types of SMS marketing
SMS marketing is characterized by its variety of categories and adaptability to any business situation. Marketing campaigns via SMS can include anything from a text informing your customers about an offer to reminding them of the expiration date of their invoice.
The creativity of your company’s professionals is essential to implement this strategy and to meet the objectives proposed in the market study. However, for each purpose, there is a type of mass text messaging marketing that will help you improve your results.
Promotional offers
Offer SMS directly informing discounts on a product or service. These offers should always specify a time limit to create a sense of urgency in your customers.
Contests via SMS
Running a contest via SMS is the best way to get your customers’ phone numbers and create an extensive contact database.
Loyalty programs
Text messaging loyalty programs focus on making your customers feel unique and valued.
After users sign up for your loyalty program, you can send them an automated welcome message. These loyal customers can be saved together in a contact group, and exclusive benefits and discounts are sent to them.
Reminders and notices
This type of SMS marketing is used to inform customers about specific issues that do not fit into the other categories. Its objective is to send information of interest to your customers and show them they are valuable to your company.
Currently, users have changed their consumption habits. By spending so much time online, SMS Marketing reaches a success rate that makes it impossible not to use it in your Digital Marketing strategies.
SMS marketing is efficient for customer loyalty and establishing relationships that last over time. Implementing an SMS Marketing strategy is profitable, effective, and capable of generating leads.
If you are looking for a tool to create and send bulk SMS, here at Biznct we can help you.
We have many years of experience helping clients to implement their digital marketing strategies and achieve their goals.