AI stands for Artificial Intelligence, a technology that enables machines to process information, learn from it, and make decisions. It can automate tasks, from self-driving cars to data analysis for business insights. AI is becoming increasingly important in the modern world, and its potential applications are vast. AI can be a beneficial tool for digital […]
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The influence of social networks has given rise to a new marketing strategy: influencer marketing, which is a type of marketing on social networks that uses the endorsement and mentions of influencers or people who have a specific social audience and are seen as experts in their niche. This strategy helps increase engagement and interaction
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Geofencing is a process of geographic location within a coordinate system. In simpler terms, it is locating an address on a digital map, associating the point with the coordinate and some sociodemographic data such as stratum, neighborhood, and locality, among others. This information can become a crucial piece for retailers and the creation of strategies
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Facebook is unquestionably the largest social network in the world. Millions of users use it every day to communicate with other people, shop, or just have fun. It has an ad system called Facebook Ads that, thanks to having a relatively large audience, makes the ads effective. Facebook Ads have grown exponentially in recent years,
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SMS marketing was designed to create a personal connection with customers. According to eMarketer, communication via text messages is the preferred channel for consumers because it’s easy to use, and they don’t have to download a brand’s app to receive notifications. It consists of sending promotional campaigns or transactional messages for marketing purposes through text messages
When we talk about marketing automation, we mean using digital tools to perform various tasks, including sending emails, lead generation, reminders, calls, billing, and much more. It consists of using software and technology to perform marketing tasks automatically. This results in greater personalization of each campaign’s message and user experience. In addition, it saves the time
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What is consistency? Consistency is not giving up on a goal but creating an action plan that allows you to follow it and achieve what you want. It is the most important key in every project. One of the essential points in digital marketing is consistency in publications, promotion, and customer interaction. Organizations constantly seek
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Currently, branding is one of the most essential parts of any business. It is everything from the way that people can identify you, remember you, trust in you, and more. Having good branding can increase your visibility against competitors. This translates into improving your conversions as well. Branding, defined as the presentation (or development) of
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Email marketing is a strategy that can be used for different purposes and has many benefits, from increasing your customers’ engagement to increasing conversions. It is a method that helps your services or products to be flexible, fast, and profitable to reach new customers and retain existing ones by encouraging repeat visits to the website.
Content Marketing is a digital marketing technique that creates, distributes, and publishes relevant and valuable content for your users. The objective is to make yourself seen on the Internet, attract attention, attract contact partners and collaborators, and make customers. If you provide users with valuable information on topics of interest, they will reward you with
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