Every business needs an online presence, and a website is the best option, whether you are a small or large business. The highest percentage of searches are carried out online, either to find information about a product or for any query. With an online presence, everyone can find what you offer in an easy and […]
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First, what is the definition of Google Ads? It is a set of online advertising tools from Google based on PPC (pay-per-click) campaigns. This platform is the evolution of AdWords, the company’s classic paid advertising tool. Why should you use ? Most companies worldwide sell on platforms like Google Ads every day. Many businesses that
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Currently, the presence on the Internet has become a key element that every company must consider, especially if it wants to achieve its objectives in today’s market, which has become increasingly complex, competitive, and global. With Local SEO (Search Engine Optimization), we refer to SEO techniques or strategies that help optimize the search engine positioning of
Social media are a very valuable tool to generate more sales and interaction between the business and its customers. Currently, the information is very easy to share and lasts longer than with the old communication methods, all this makes digital marketing more what an option, a business necessity. Marketing in social media should be an
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First, what is branding? Branding is the process of building a brand; it is the assembly of elements that give value to the company and are known by the audience through its corporate identity, ideas, and purpose. There are different types of branding: corporative, personal, digital, social, etc. In this case, we want to discuss
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Facebook Marketplace is a sales channel that has been working since 2016 but whose relevance became important after COVID-19, generating better sales rates for businesses and even physical stores that are betting on this online market. Selling online offers many benefits, you can do it every time and every day. Currently, there are several options
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Video productions have become the star format for positioning a website. When creating a marketing plan, it is necessary to consider videos to promote brands or services online. According to statistics, 70% of people are visual; that is, they interact more with visible and dynamic content, which is when a video can play a fundamental
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A review is an opinion that a person has of a business, and it is manifested in a comment that can be made on many platforms: Google My Business listing, Google maps, on social networks. Reviews represent a great opportunity to boost your business and local SEO, following the formula: More Stars = More Clicks
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The target audience of consumers is one of the most crucial elements for a new business operator to consider in marketing. Without knowing your target market, or if an audience exists, you can’t realistically expect your business to survive. When we create a marketing plan one of the main and most important questions is; Who
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Today the digital presence of a business is everything, if someone needs to locate a bakery shop nearby, what do they do? Grab his phone and put it in Google: bakeries near me. Google offers a service to companies to ensure that their online business information is relevant and up to date. With the existing
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